- All broadcast materials that are shown or aired on television, whether free-to-air, cable or subscription TV, or radio, whether national or local.
- TVCs and RCs including edit downs, translations.
- Interstitials TV buys such as sponsorships, segments or portion buys , casual plugs whether live or pre taped/prerecorded.
- TV and Radio Announcer on Board (AOB), OBB/CBB, taglines whether or not direct lift of approved materials.
- Jingles, branded songs including edits, translations TV and Radio time checks, teasers, countdowns and similar materials.
- Local ads. Local ads are over those products, brands or services, manufactured, sold, distributed or offered within a limited geographical area such as province, city or town and outside of Mega Manila.
- Cinema ads are those specifically produced for airing or exhibition in theaters.
- Out-of-Home (OOH) ads. Essentially these are all types of advertising that intend to reach the consumer while he or she is outside the home.
- Common types of OOH ads are billboards, LED, street furniture or fixture and street marketing demos. There are virtually no limits to shape and size of out-of-home advertising media.
- Print ads are those that are published in broadsheets, tabloids magazines, journals and other publications, whether national or local in circulation.
- Merchandising, Point-of-Sale (PoS) or Point-of-Purchase (PoPs) materials include banners, streamers, posters, shelf talkers, wobblers, tent cards, price cards, flyers, headers, inserts, brochures and other in-store or on-premise materials that are directed to consumers and/or the general public.
- Internet and mobile advertisements include SMS, MMS, e-blast, opt-in, opt-out, spam messages, broadcast messaging service and other similar promotional ads except corporate websites.
Generally, print ads, merchandising and digital materials are not pre-screened. Except if it contains the following theme or classification:
- With No. 1 claims or Leadership claims
- With Superiority or Exclusivity claims
- With direct comparison
- With sexy tones, skin exposure, potentially controversial/sensitive execution
- Products, brands, services covered by The Milk Code
- Food Supplement products
- Health Supplement products
- Alcoholic beverages
- Airlines and other carriers with promotional fares