The ASC Code of Ethics is the industry’s basis for self-regulation. It is a comprehensive Code attuned to the current advertising and communication environment and is constantly updated to address the latest local and global consumer and market trends and technological developments.
The Code of Ethics applies to all advertising and marketing communication, including digital marketing for the purpose of promoting any kind of goods, service, companies, and institutions.
Consumer protection is everyone’s responsibility. All practitioners of marketing communications shall observe the provisions of the Code of Ethics.
The ASC Standards (Manual of Procedures) is the set of guidelines governing the review of advertisements including screening, appeal and complaint resolution.
Similar to the Code, the ASC Standards is regularly updated to ensure an efficient advertising review process.