Work We Do

Role and Function

The Ad Standards Council (ASC) is the advertising industry body in charge of reviewing advertising content of materials across all media.

content-box-image

The ASC reviews advertisements based on content, and not on intent.

The main functions of ASC are:

  1. Screening of advertisements.
  2. Hearing of disputes on advertising content.
  3. Resolution of disputes on advertisements based on violations of the ASC standards.