Ad Standard Council

All of us in the business of advertising have a responsibility. A responsibility to our public, our consumers and to one another.

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Creative. Compelling. Engaging.
But above all, it must be Truthful and Fair.

Latest News

  • ASC Circular 2020-024 – Modified Guidelines on Digital Posts and E-Commerce

    The ASC Board has approved the following Modified Guidelines on Digital Posts and E-Commerce, as recommended by the ASC Technical Committee, consistent with ASC’s mandate of Consumer Protection (RA 7394). Said guidelines will help deliver message clarity and ease of implementation. The Modified Guidelines on Digital Posts and E-Commerce will be effective 1 December 2020. […]

  • ASC Circular 2020-023 – ASC Christmas Break

    Please be informed that the ASC’s last working day of the year will be on Wednesday, 23 December 2020, from 7 a.m. to 6 p.m. There will be no special screening/clearing from 24 December 2020 to 3 January 2021. In addition, all inquiries and clarifications received during this period will be attended to on a […]

  • ASC Circular 2020-022 – Resumption of Mandatory Pre-Screening for Broadcast (TV/Radio) Materials

    The ASC Board of Directors has agreed that effective Wednesday, 11 November 2020, mandatory pre-screening by ASC of broadcast (TV/radio) materials will be resumed and required. In line with this, ALL tv/radio materials for ALL product/service categories, with or without claims, need to be pre-cleared with the ASC. KBP member stations will once again be […]

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