Truth in Advertising is everyone’s business.

Let’s work together in making responsible advertising the norm.


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What ASC does

What ASC does

The Ad Standards Council is a self-regulating, independent, non-profit organization that’s here to protect consumer interest. We screen the content of ad materials across all media types or platforms in the Philippines to make sure these are honest, fair, and most of all, responsible.

How the ASC helps


We help advertisers make sure that their ads are compliant with the law, and protect consumers from false, misleading claims and more.


We help businesses by safeguarding their ads and commercials from possible sanctions and penalties prescribed by the law.

People new to Ad Compliance

We help potential advertisers and any member of the general public learn more about advertising compliance and consumer protection.

Rules and guidelines are found in the

ASC Code of Ethics & Standards

Download the full guidebook PDF here.



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Latest Circulars

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Help us uphold responsible advertising.

Come across an ad that concerns you?


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*Reports to be studied under jurisdiction of the ASC