Truth in Advertising is everyone’s business.
Let’s work together in making responsible advertising the norm.
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What ASC does
The Ad Standards Council is a self-regulating, independent, non-profit organization that’s here to protect consumer interest. We screen the content of ad materials across all media types or platforms in the Philippines to make sure these are honest, fair, and most of all, responsible.
How the ASC helps
Advertisers
We help advertisers make sure that their ads are compliant with the law, and protect consumers from false, misleading claims and more.
Businesses
We help businesses by safeguarding their ads and commercials from possible sanctions and penalties prescribed by the law.
People new to Ad Compliance
We help potential advertisers and any member of the general public learn more about advertising compliance and consumer protection.
Rules and guidelines are found in the
ASC Code of Ethics & Standards
Download the full guidebook PDF here.
News
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ASC Opens Its Doors: First Member-Get-Member Event Invites Industry Into a “Shared Ecosystem” of Advertising Self-Regulation
~ ‘Makialam at Maki-alam’ gathering at Makati Diamond Residence introduces non-member brands and agencies to the seven organizations behind the…
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PH Advertising Self-Regulating Body Inducts 2026 Officer, Board of Directors; Reaffirms Commitment to Responsible Communications and Consumer Protection
Makati City, March 26, 2026 — The Ad Standards Council (ASC) held its induction of Officers and Board of Directors…
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Ad Standards Council Celebrates New Leadership, Reaffirms Commitment to Self-Regulation
Makati City, March 27, 2025 — On its yearly gathering at the Makati Diamond Residences, member organizations of the Ad…
Latest Circulars
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ASC Circular 2026-013–ASC Operations on Aug 21 & 31 – Holidays
The ASC will strictly be observing the following schedules for accepting regular and special S1/S2 applications via online system on…
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ASC Circular 2026-012–Revised Policy on Music Requirment
In line with the ASC’s continuing thrust to promote ease of doing business and streamline the advertising review process, the…
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ASC Circular 2026-011–Launch of the ASC Virtual/Online Presentation Feature in the Ad Standards Council (ASC) Portal
In line with ASC’s continuing efforts to enhance efficiency and provide greater flexibility in the processing of advertising materials, the…
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*Reports to be studied under jurisdiction of the ASC
