The ASC
The Ad Standards Council (ASC) is a non-stock, non-profit organization that aims to promote truth and fairness in advertising through self-regulation of advertising content.
The ASC was established by the Kapisanan ng mga Brodkaster ng Pilipinas (KBP), the Philippine Association of National Advertisers (PANA), and the Association of Accredited Advertising Agencies – Philippines (4As) to handle screening and settlement of disputes of all broadcast, out of home, and print advertising content. Digital and mobile advertising were later added in to the process.
Mission
To champion truth and fairness in advertising within the context of the Philippine environment and within the boundaries of the laws of the Republic of the Philippines.
Vision
To be seen as the ultimate and respected authority in the effective implementation of the policies and regulations on advertising content.
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