Role and Function
The Ad Standards Council is the advertising industry body in-charge of screening and regulating content of advertising materials across all medium.
The main functions of ASC are to:
- Screening of advertisements, with or without advertising claims.
- Hearing of disputes on advertisements which pertain to content of the advertisments.
- Resolution of dispute on advertisements arising from procedures of the ASC.
We at the ASC are primarily concerned with advertising content and its implications, not on intent, in reviewing the merits of a material or case.