1. Presentation Materials
All materials to be screened shall be submitted in two (2) clear copies. This requirement shall apply to the following materials:
For television and cinema ads:
- Storyboards must be on a plain 8.5in x 11in. or A4 size white bond paper containing only 6 frames per page. Visuals in the storyboard must be in full color. All elements must be clear and readable.
- Storyboards must have adequate descriptions and camera Manual of Procedures 37 directions, especially on potentially controversial or questionable visuals, such as, but not limited to:
- Detailed video description in all frames, including supers and qualifiers, if any
- Detailed audio in all frames, including music, SFX and incidental sounds, if any
- Copy text shall be a minimum of 12 point Arial font size
For Taped TV Portion Buys
- Detailed frame-by-frame audio-video script must be submitted for review.
- The photo board of the pre-approved audio-video script must be submitted upon S2 application for easy reference.
For radio ads:
- Radio scripts must be on a plain 8.5in. X 11in. or A4 size white bond paper using a minimum of 12 point Arial font size. Scripts must be properly labeled, i.e., Live DJ spiel, Jingle, etc.
For print or merchandising materials:
- Compre or layout of print and merchandising materials must be in full color and printed on a plain 8.5in x 11in. or A4 or actual size. All elements must be clear and readable.
For Billboards and Similar Out-of-Home Ads:
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- Static Ads
- OOH/Billboard compre or layout must be clear, in full Manual of Procedures 38 color and printed on a plain 8.5in x 11in. or A4 size white bond paper. All elements must be clear and readable.
- The compre or layout must clearly specify the size of the material when displayed or installed.
- Moving Ads (Electronic/LED)
- Storyboards must be on a plain 8.5in x 11in. or A4 size white bond paper containing only 6 frames per page. Visuals in the storyboard must be in full color. All elements must be clear and readable.
- Storyboards must have adequate descriptions and camera directions, especially on potentially controversial or questionable visuals, such as, but not limited to:
- Detailed video description in all frames, including supers and qualifiers, if any
- Detailed audio in all frames, including music, SFX and incidental sounds, if any
- Copy text shall be a minimum of 12 point Arial font size
- Static Ads
2. Claim Support Documents
Make available information, materials or documents to facilitate the screening or review of your ad. The following examples should guide but are not an exclusive enumeration of acceptable support. Acceptability may depend on the claims of the material being screened and on the discretion of the Professional Screener or the Screening Panel.
Type of claim | Example of Acceptable Support |
---|---|
1. Own product performance without comparative claim | Company-owned document duly signed by the relevant technical person or a high ranking company official. Documents signed by persons directly involved in the development of advertising of the brand, product or service are not acceptable e.g., Brand Managers, Advertising Managers. |
2. Testimonial claim that does not relate to product performance | Documents, affidavits, certifications of actual product or service use or preference by the person making the endorsement or testimonial |
3. Testimonial claims which relate to own product performance | Published researches, clinical studies and other data supporting the product's claimed benefits. |
4. All other claims | Support documents from an acceptable and reliable independent third party or any other source deemed acceptable by the Professional Screener or Screening Panel. |
3. Applicable Government-Issued Documents
Most common government-issued documents required for ad pre-screening:
Document Type | Purpose |
---|---|
FDA Certificate of Product Registration | For food and drug products |
FDA Certificate of Product Notification | For cosmetic products |
DTI/DOH-FDA Promo Permit | For food, drug, cosmetic product sales promotion |
CAB Approval | For airline promo fares |
NTC Promo Permit | For telco promo |
Music License | If using original music tracks |
HLURB Permit | For real estate ads |
NHI Clearance | If using national symbols and icons |
BSP Clearance | If using official bank notes and coins |
4. Other Claim Support Documents/Materials
- Product packaging and Labels. Submit copy of product packaging or label as support and for reference purpose. Product samples should be submitted for screening application purposes, but it will be returned after the screening.
- Certificate of New Product Launch. This is a client-issued document certifying the date when the product was launched and the areas the product is available.