Ad Pre Screening

Submission Requirements

1. Presentation Materials
All materials to be screened shall be submitted in two (2) clear copies. This requirement shall apply to the following materials:

For television and cinema ads:

  • Storyboards must be on a plain 8.5in x 11in. or A4 size white bond paper containing only 6 frames per page. Visuals in the storyboard must be in full color. All elements must be clear and readable.
  • Storyboards must have adequate descriptions and camera Manual of Procedures 37 directions, especially on potentially controversial or questionable visuals, such as, but not limited to:
  1. Detailed video description in all frames, including supers and qualifiers, if any
  2. Detailed audio in all frames, including music, SFX and incidental sounds, if any
  3. Copy text shall be a minimum of 12 point Arial font size

For Taped TV Portion Buys

  • Detailed frame-by-frame audio-video script must be submitted for review.
  • The photo board of the pre-approved audio-video script must be submitted upon S2 application for easy reference.

For radio ads:

  • Radio scripts must be on a plain 8.5in. X 11in. or A4 size white bond paper using a minimum of 12 point Arial font size. Scripts must be properly labeled, i.e., Live DJ spiel, Jingle, etc.

For print or merchandising materials:

  • Compre or layout of print and merchandising materials must be in full color and printed on a plain 8.5in x 11in. or A4 or actual size. All elements must be clear and readable.

For Billboards and Similar Out-of-Home Ads:

  • Static Ads
    • OOH/Billboard compre or layout must be clear, in full Manual of Procedures 38 color and printed on a plain 8.5in x 11in. or A4 size white bond paper. All elements must be clear and readable.
    • The compre or layout must clearly specify the size of the material when displayed or installed.
  • Moving Ads (Electronic/LED)
    • Storyboards must be on a plain 8.5in x 11in. or A4 size white bond paper containing only 6 frames per page. Visuals in the storyboard must be in full color. All elements must be clear and readable.
    • Storyboards must have adequate descriptions and camera directions, especially on potentially controversial or questionable visuals, such as, but not limited to:
      • Detailed video description in all frames, including supers and qualifiers, if any
      • Detailed audio in all frames, including music, SFX and incidental sounds, if any
      • Copy text shall be a minimum of 12 point Arial font size
  • Internet, Mobile and Digital Ads
    • Static Ads
      • Internet/Mobile/Digital Ads design must be clear, in full color and printed on a plain 8.5in x 11in. or A4 size white bond paper. All elements must be clear and readable.
      • The compre or layout must clearly specify the size of the material when displayed or installed.
    • Video / Moving Ads
      • Storyboards must be on a plain 8.5in x 11in. or A4 size white bond paper containing only 6 frames per page. Visuals in the storyboard must be in full color. All elements must be clear and readable.
      • Storyboards must have adequate descriptions and camera directions, especially on potentially controversial or questionable visuals, such as, but not limited to:
        • Detailed video description in all frames, including supers and qualifiers, if any
        • Detailed audio in all frames, including music, SFX and incidental sounds, if any
        • Copy text shall be a minimum of 12 point Arial font size

2. Claim Support Documents
Make available information, materials or documents to facilitate the screening or review of your ad. The following examples should guide but are not an exclusive enumeration of acceptable support. Acceptability may depend on the claims of the material being screened and on the discretion of the Professional Screener or the Screening Panel.

Type of claimExample of Acceptable Support
1. Own product performance without comparative claimCompany-owned document duly signed by the relevant technical person or a high ranking company official. Documents signed by persons directly involved in the development of advertising of the brand, product or service are not acceptable e.g., Brand Managers, Advertising Managers.
2. Testimonial claim that does not relate to product performanceDocuments, affidavits, certifications of actual product or service use or preference by the person making the endorsement or testimonial
3. Testimonial claims which relate to own product performancePublished researches, clinical studies and other data supporting the product's claimed benefits.
4. All other claimsSupport documents from an acceptable and reliable independent third party or any other source deemed acceptable by the Professional Screener or Screening Panel.

3. Applicable Government-Issued Documents
Most common government-issued documents required for ad pre-screening:

Document TypePurpose
FDA Certificate of Product RegistrationFor food and drug products
FDA Certificate of Product NotificationFor cosmetic products
DTI/DOH-FDA Promo PermitFor food, drug, cosmetic product sales promotion
CAB ApprovalFor airline promo fares
NTC Promo PermitFor telco promo
Music LicenseIf using original music tracks
HLURB PermitFor real estate ads
NHI ClearanceIf using national symbols and icons
BSP ClearanceIf using official bank notes and coins

4. Other Claim Support Documents/Materials

  • Product packaging and Labels. Submit copy of product packaging or label as support and for reference purpose. Product samples should be submitted for screening application purposes, but it will be returned after the screening.
  • Certificate of New Product Launch. This is a client-issued document certifying the date when the product was launched and the areas the product is available.

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