Ad Pre Screening

Guide to ASC Rates

ASC Schedule of Fees with VAT (effective January 16, 2021)
Type of MaterialLengthMembersNon-Members`
Base Rate12% VATTotalBase Rate12% VATTotal
Moving Ads
- TV Ads (including OBBs/CBBs/End Tags/Portion Buy/s
- Digital Videos (including GIFs, etc.)
- E-OOH Moving Ads
- Cinema
- Collateral Moving Ads
End Tags750.0090.00840.00975.00117.001,090.00
5s-30s1,430.00172.001,602.001,860.00224.002,084.00
31s-60s2,750.00330.003,080.003,575.00429.004,004.00
Above 1 min. but not more than 5 min.4,125.00495.004,620.005,365.00644.006,009.00
Above 5 min.7,150.00858.008,008.009,295.001,116.0010,411.00
NOTE: For moving ads to be implementable across platforms, please observe the following when applying with the ASC

a. Material length should follow the standard acceptable length of KBP, i.e., 5s, 10s, 15s, 30s, 45s, 60s and multiples of 15s beyond 60 seconds.

b. Should a material be used in an OOH medium and material will be implemented without an audio, this will have to be applied separately as this material is not anymore exactly the same as the original material applied (with visual and audio). This is also to ensure that no element in the original material applied is eliminated.

c. Should a material be implemented in digital and a caption will be included, material should be applied with the caption.

d. ASC Reference Number should be reflected at the last frame of the material together with the mandatory government phrase EXCEPT for the following: a) if the ad is for OTC drugs, “If symptoms…” must be on a separate end frame; b) if ad is for a food or dietary supplement wherein the “MAHALAGANG PAALALA: ANG (NAME OF PRODUCT) …” must be the only element on the last/end frame.
In both cases, the ASC Reference Code can be placed on the first frame or second to the last frame.
Audio Ads
- Radio Ads (including Live or recorded AOB/DJ spiel5s-30s750.0090.00840.00975.00117.001,090.00
31s-60s1,430.00172.001,602.001,860.00224.002,084.00
Above 1 min. but not more than 5 mins.2,090.00251.002,341.002,720.00327.003,047.00
Above 5 mins.3,575.00429.004,004.004,650.00558.005,205.00
NOTE: Material length should follow the standard acceptable length of KBP i.e., 5s, 10s, 15s, 30s, 45s, 60s and multiple of 15s beyond 60 seconds
Static Ads
- Digital Static Ads (including Display Ads / Banner Ads / Search Ads / Electronic Direct Mail / Native Ads, Sponsored or Paid Blog Posts, etc.)
- Print Ads
- OOH Statc Ads
- Collateral Static Ads
All Sizes750.0090.00840.00975.00117.001,090.00
NOTE: For static ads to be implementable across platforms, please observe the following when applying with the ASC

a. Add a caption when applying so the moving ad can be used as a digital post.

b. For products that require mandatory phrase, like OTC drugs and alcohol beverages, it should be at the right bottom part of the lay-out while the ASC Reference Code should be at the left bottom part of the lay-out.

c. For food or dietary supplement, the mandatory phrase must be at the topmost portion of the layout
Complaints Fee
- Case Hearing8,250.00990.009,240.0010,725.001,287.0012,012.00
- Post-Screening8,250.00990.009,240.0010,725.001,287.0012,012.00
Appeals Fee8,250.00990.009,240.0010,725.001,287.0012,012.00
Special Screening / Clearing (Weekdays & Saturday)13,750.001,650.0015,400.0017,875.002,145.0020,020.00

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