General Standards
All advertisements in the Philippines, including those in the infant formula industry are covered by the General Principles of the Code of Ethics.
Section 3. Materials Covered by the ASC Code of Ethics and Manual of Procedures
Definition of Advertisement
Section 4. Materials Not Covered by the ASC Code of Ethics and Manual of Procedures
The following materials are not covered by the ASC rules:
Section 5. Confidentiality
Advertisements under review in all procedures and deliberations, thereon are strictly...
Section 6. Conflict of Interest
An ASC Panelist or a Professional Screener must not entertain requests...
The Milk Code
Executive Order No. 51
ADOPTING A NATIONAL CODE OF MARKETING OF BREASTMILK SUBSTITUTES, BREASTMILK SUPPLEMENTS...
Inter-Agency Committee
CREATED UNDER EXECUTIVE ORDER NO. 51, SERIES OF 1986 MANILA
RULES AND REGULATIONS COVERING THE ADVERTISING...
Revised Implementing Rules and Regulation of Executive Order No.51
Revised Implementing Rules and Regulation of Executive Order No.51
Revised Implementing Rules And Regulations of Executive Order No.51, Otherwise Known as the “Milk Code”, Relevant International...
Enabling Provision
SECTION 1. Title. The following shall be referred to as the “Revised Implementing Rules and Regulations...
Definition of Terms
SECTION 5. Definition of Terms. For purposes of these Revised Rules and Regulations, the term...
Information Education
SECTION 6. Responsibility. – The Department of Health shall take measures to promote, protect, support...
Advertising, Promotion, Marketing And Sponsorship
SECTION 11. Prohibition – No advertising, promotions, sponsorships, or marketing materials and activities...
Prohibited Acts
SECTION 16. All health and nutrition claims for products within the scope of the Code...
Containers/Labels
SECTION 25. Appropriate Use. – Containers and labels shall be designed to provide the necessary information...
Quality and Standard
SECTION 29. Quality. – The quality of products is an essential element for the protection...
Health Workers And The Health Care System
ECTION 32. Primary Responsibility of Health Workers. – It is the primary responsibility of the health workers...
Monitoring And Implementation
ECTION 36. Monitoring, Implementation, Functions. – The Department of Health shall be primarily responsible...
Filing of Administrative And Criminal Complaint Records
SECTION 39. Role of Bureau of Food and Drugs (BFAD). – The Bureau of Food and Drugs (BFAD) shall...
Administrative Sanction
SECTION 46.* Administrative Sanctions. – The following administrative sanctions shall be imposed...
Criminal Penalties
SECTION 50. Penalties. – Any person who violates the provisions of this Code or these rules...