General Standards
All advertisements in the Philippines, including those in the food industry are covered by the General Principles of the Code of Ethics.
Section 1. Review Guidelines
In all procedures, the ASC shall be guided by...
Section 2. Functions of the ASC
The main functions of ASC are...
Section 3. Materials Covered by the ASC Code of Ethics and Manual of Procedures
Definition of Advertisement
Section 4. Materials Not Covered by the ASC Code of Ethics and Manual of Procedures
The following materials are not covered by the ASC rules:
Section 5. Confidentiality
Advertisements under review in all procedures and deliberations, thereon are strictly...
Section 6. Conflict of Interest
An ASC Panelist or a Professional Screener must not entertain requests...
Section 7. Timing
The ASC recognizes that in advertising issues, time is of the essence...
Section 8. Courtesy
1.Discourteous or disrespectful behavior by a Presenter/ Advertiser/ Ad Agency or their representatives...
Section 9. Principle of Interpretation
In case of doubt or in the absence of a specific rule that squarely addresses an issue...
Rules Specific to Food
All materials that advertise food must:
General Guide Lines On Claims
1. SCOPE AND GENERAL PRINCIPLES CAC/GL 1-1979 1.1 These guidelines relate to claims made for a food...
Guidelines for Use of Nutrition and Health
CAC/GL 23-1997 Nutrition claims should be consistent with national nutrition policy and support that policy...
General Standard For The Labelling of and Claims For Prepackaged Foods For Special Dietary Uses
1. SCOPECODEX STAN 146-1985 This standard applies to the labelling of all prepackaged foods...
