Help us uphold
responsible advertising
Any person can complain about any advertisement which may be in breach of the ASC Code of Ethics and Standards. But first we must check that the advertisement is within the ASC jurisdiction and whether it is breaching one or more of the Code of Ethics and Standards.
You may wish to read the Code of Ethics and Standards here.
You can read our Privacy Policy online. We don’t accept anonymous complaints. In making a complaint you agree to not pursue the complaint in any other forum and are required to sign a waiver to that effect. The waiver is to reduce the risk of people using the Complaints Process as a test or abusing it to the unfair disadvantage of the advertiser.
Step 1 QUICK CHECKLIST
Step 2 YOUR COMPLAINT
Step 3 YOUR DETAILS
Can we deal with your complaint?
We don’t want to waste your time. Before you start your complaint you could search our
Circulars to see if we have already considered complaints about the advertisement that is of
concern to you.
The following checklist will help clarify if the ASC can deal with your concern:
Checklist 1 of 3
The ASC deals with complaints about advertising content and placement.
- You can check the definition of advertising and advertisement here.
- If you are a competitor of the advertiser or you offer the same or similar goods or services as the advertiser you wish to complain about, please do not complete this form. Check our Competitor Complaints process for further information
- We can’t help with the sound volume or frequency of advertisements.
- We can’t help with political or government ads. You may direct your complaints to COMELEC or the government department in question if your concern deals with either.
- We can’t help with the type of product and product name being advertised. For product concerns, you may direct your concerns to IPO Phil, or the FDA for food related products.
Checklist 2 of 3
We will need a copy of the ad you want to complain about.
- For television, radio or on-demand advertisements, the time / date / channel or platform you saw or heard it. It would be good to also have a recording of the ad in question, though not required.
- For print, digital and outdoor advertisements, a photo, or screen shots of the post or web page with a link to the relevant page/s.
- For social media advertisements, please capture the entire advertisement by taking a photo or screenshot of a static post, or a recording of the social media story or post if it is in video form.
Checklist 3 of 3
We will need your details.
- As part of our process, we need your name, address, email and phone number in case we need to contact you to discuss the complaint.
- If you are complaining on behalf of an organisation, we also need the name of the organisation. A copy of your complaint and the name of the organisation you are complaining on behalf of is sent to the advertiser, the advertising agency and the media company if required, to get a response to the concerns you raise.
- They are not sent your name and contact details and they will not be able to contact you directly. More details can be found in our privacy policy.