50th Anniversary Chairperson
Chairperson, Kapisanan ng mga Brodkaster ng Pilipinas
President, MBC Media Group
Mr. Ruperto S. Nicdao, Jr. serves as President of MBC Media Group, Manila Broadcasting Company, MBC Resources Inc. and MBC Marketing Sales Inc. He also serves as Chairman of the Kapisanan ng mga Brodkaster ng Pilipinas, and Chairman of the Advertising Foundation of the Philippines. He is the founding Chairman of the Ad Standards Council, and currently serves as a Director.
50th Anniversary Chairperson
Chairperson, Kapisanan ng mga Brodkaster ng Pilipinas
President, MBC Media Group
Mr. Ruperto S. Nicdao, Jr. serves as President of MBC Media Group, Manila Broadcasting Company, MBC Resources Inc. and MBC Marketing Sales Inc. He also serves as Chairman of the Kapisanan ng mga Brodkaster ng Pilipinas, and Chairman of the Advertising Foundation of the Philippines. He is the founding Chairman of the Ad Standards Council, and currently serves as a Director.
Self-regulation by the Ad Standards Council promotes a healthy advertising environment that respects consumers and maintains the industry's integrity. It is the advertising industry's commitment to uphold ethical and responsible advertising practices, and is the driving force behind content regulation that ensures that advertisements are truthful, fair and within the bounds of decency, protecting consumers from misleading and inappropriate content.
Board Director
Radio Mindanao Network, Inc.
Head of Marketing
AirAsia Philippines
Legal Counsel
Kapisanan ng mga Brodkaster ng Pilipinas
Former Chairman
J. Romero and Associates
Adboard
General Secretary & General Counsel
SEA-Danone Nutricia
Early Life Nutrition
Chief Marketing Officer
GMA Network, Inc.
Former President
Dentsu Philippines, Inc.
Former Group Chairperson
Campaigns & Grey
Self-regulation by the Ad Standards Council promotes a healthy advertising environment that respects consumers and maintains the industry's integrity. It is the advertising industry's commitment to uphold ethical and responsible advertising practices, and is the driving force behind content regulation that ensures that advertisements are truthful, fair and within the bounds of decency, protecting consumers from misleading and inappropriate content.
Board Director
Radio Mindanao Network, Inc.
Head of Marketing
AirAsia Philippines
Legal Counsel
Kapisanan ng mga Brodkaster ng Pilipinas
Former Chairman
J. Romero and Associates
Adboard
General Secretary & General Counsel
SEA-Danone Nutricia
Early Life Nutrition
Chief Marketing Officer
GMA Network, Inc.
Former President
Dentsu Philippines, Inc.
Former Group Chairperson
Campaigns & Grey
Emphasizing the positive impact of fair and responsible marketing communications on businesses that includes fostering trust among consumers, enhancing brand reputation and loyalty, and encouraging innovation and creativity within ethical boundaries. Fair and responsible communications contribute to sustainable business growth that also benefits consumers.
Chief Operating Officer
Chief Pacific Foods, Inc.
Former Chairperson
Ad Foundation
Former President
Procter & Gamble Philippines
Corporate Vice President
Unilab, Inc.
Managing Director
McDonald's Philippines
Former President
Wyeth Philippines
Emphasizing the positive impact of fair and responsible marketing communications on businesses that includes fostering trust among consumers, enhancing brand reputation and loyalty, and encouraging innovation and creativity within ethical boundaries. Fair and responsible communications contribute to sustainable business growth that also benefits consumers.
Chief Operating Officer
Chief Pacific Foods, Inc.
Former Chairperson
Ad Foundation
Former President
Procter & Gamble Philippines
Corporate Vice President
Unilab, Inc.
Managing Director
McDonald's Philippines
Former President
Wyeth Philippines
Advertising Self-Regulation:
A Global
Perspective
Richard Bean
Executive Director
Ad Standards Australia
Fireside Chat
Atty. Fhilip Sawali
Director
DTI-Fair Trade Enforcement Bureau
Richard Bean is the Executive Director of Ad Standards, Australia’s advertising complaints handling body. Richard’s distinguished career includes senior leadership roles in both the private and public sectors including posts at the Australian Communications and Media Authority, Unwired Group Limited, Network Ten, and national commercial law firm Blake Dawson Waldron (now Ashurst).
Atty. Fhilip Sawali is under the Communications and Information Service (CIS) Unit of the Department of Trade and Industry that produces trade and industry information available to public. The CIS also publishes trade-centric materials serving as repository of department data and information through its digital portals and social assets.
Advertising Self-Regulation:
A Global
Perspective
Richard Bean
Executive Director
Ad Standards Australia
Richard Bean is the Executive Director of Ad Standards, Australia’s advertising complaints handling body. Richard’s distinguished career includes senior leadership roles in both the private and public sectors including posts at the Australian Communications and Media Authority, Unwired Group Limited, Network Ten, and national commercial law firm Blake Dawson Waldron (now Ashurst).
Fireside Chat
Atty. Fhilip Sawali
Director
DTI-Fair Trade Enforcement Bureau
Atty. Fhilip Sawali is under the Communications and Information Service (CIS) Unit of the Department of Trade and Industry that produces trade and industry information available to public. The CIS also publishes trade-centric materials serving as repository of department data and information through its digital portals and social assets.
The buzzword 15 years ago, eCommerce, commonly known as online selling, today has everyone in a shopping mall by their fingertips everyday. With most online sellers and platforms byypassing regulatory guidelines, the need to protect consumers from questionable tactics, scams and fraud is utmost urgency.
Chief Marketing Officer
UnionBank
Co-Founder and Co-Lead Convenor
Scamwatch Philippines
Managing Director
Shoppedia
Undersecretary
DTI e-Commerce
Chief Marketing Officer
GCash
The buzzword 15 years ago, eCommerce, commonly known as online selling, today has everyone in a shopping mall by their fingertips everyday. With most online sellers and platforms byypassing regulatory guidelines, the need to protect consumers from questionable tactics, scams and fraud is utmost urgency.
Chief Marketing Officer
UnionBank
Co-Founder and Co-Lead Convenor
Scamwatch Philippines
Managing Director
Shoppedia
Undersecretary
DTI e-Commerce
Chief Marketing Officer
GCash
President
Ad Standards Council
Vice Chairperson
Kapisanan ng mga Brodkaster ng Pilipinas
As President of the Ad Standards Council, Herman leads the council to implement self-regulation among stakeholders with the mission to protect consumers based on existing laws and ethics of emerging platforms of multimedia. As the Chairman of the Kapisanan ng mga Brodkaster ng Pilipinas (KBP), Herman aims for the same goal of upholding high ethical and professional standards for content and presentation program in the country.
President
Ad Standards Council
Vice Chairperson
Kapisanan ng mga Brodkaster ng Pilipinas
As President of the Ad Standards Council, Herman leads the council to implement self-regulation among stakeholders with the mission to protect consumers based on existing laws and ethics of emerging platforms of multimedia. As the Chairman of the Kapisanan ng mga Brodkaster ng Pilipinas (KBP), Herman aims for the same goal of upholding high ethical and professional standards for content and presentation program in the country.
Discussing AI's potential as a powerful tool for enhancing creativity and how advertisers and agencies can responsibly harness AI to drive ethical, transparent, and innovative communications.
Head
Ogilvy Consulting Phils
Ogilvy & Mather Phils., Inc.
Founder and CEO
Octopus & Whale
Professor
University of the Philippines
Country Media Director
Unilever
Founder
Senti AI
Discussing AI's potential as a powerful tool for enhancing creativity and how advertisers and agencies can responsibly harness AI to drive ethical, transparent, and innovative communications.
Head
Ogilvy Consulting Phils
Ogilvy & Mather Phils., Inc.
Founder and CEO
Octopus & Whale
Professor
University of the Philippines
Country Media Director
Unilever
Founder
Senti AI
Harnessing the unique power of influencers to authentically connect with consumers while leveraging influencers's credibility, and creating content that resonates with target audiences. Strategic influencer marketing enhances brand storytelling, drives engagement, and maximizes impact in an increasingly hyper-personalized consumer-driven marketplace.
Managing Partner
Consumer Republiq
Influencer
Content Creator
CEO
Blogapalooza
Digital Creator
Unilab
Harnessing the unique power of influencers to authentically connect with consumers while leveraging influencers's credibility, and creating content that resonates with target audiences. Strategic influencer marketing enhances brand storytelling, drives engagement, and maximizes impact in an increasingly hyper-personalized consumer-driven marketplace.
Managing Partner
Consumer Republiq
Influencer
Content Creator
CEO
Blogapalooza
Digital Creator
Unilab
Exploring Ethical Advertising and the drive to regulate online betting and gaming across mainstream and digital platforms,
and delving into responsibilities of advertisers, agencies, and regulators in protecting consumers, especially vulnerable
audiences from easy-access digital devices.
Board Member
Far East Broadcasting Company
Legal Counsel
Kapisanan ng mga Brodkaster ng Pilipinas
AVP
Electronic Gaming Licensing Dept.
PAGCOR
AVP
External Communications Group
PAGCOR
President
AB Leisure Exponent, Inc.
Exploring Ethical Advertising and the drive to regulate online betting and gaming across mainstream and digital platforms,
and delving into responsibilities of advertisers, agencies, and regulators in protecting consumers, especially vulnerable
audiences from easy-access digital devices.
Board Member
Far East Broadcasting Company
Legal Counsel
Kapisanan ng mga Brodkaster ng Pilipinas
AVP
Electronic Gaming Licensing Dept.
PAGCOR
AVP
External Communications Group
PAGCOR
President
AB Leisure Exponent, Inc.
In pursuit of future-proofing advertising self-regulation, all sides of the spectrum must be represented with a seat at the table:
the policy-makers, agencies, advertisers, and content creators
Co-Founder
Director of Business Partnerships
Cobena Business Analytics and Strategy, Inc.
Executive Director
Ad Standards Council
Deputy General Manager
HEPMIL Philippines
Asia Corporate Affairs Director
Friesland Campina
Executive Creative Director
Dentsu Creative Philippines
In pursuit of future-proofing advertising self-regulation, all sides of the spectrum must be represented with a seat at the table:
the policy-makers, agencies, advertisers, and content creators
Board Member
Far East Broadcasting Company
Executive Director
Ad Standards Council
Deputy General Manager
HEPMIL Philippines
Asia Corporate Affairs Director
Friesland Campina
Executive Creative Director
Dentsu Creative Philippines
Safeguarding the Gold Standard for Effective
and Sustainable Advertising Industry
Roberto Barreiro
Summit Chairperson
Bobby Barreiro is a media professional with over 40 years in the broadcast business. From a teenage account executive for a radio station, he rose to become President of Audiovisual Communicators, Inc., Head of the Television Group of GMA Network, Inc., President of GMA Marketing and Productions, Inc, and Executive Vice-president and Chief Operating Officer of TV5 Network, Inc. Throughout his career, he has been active in the Kapisanan ng mga Brodkaster ng Pilipinas. Bobby is a TOYM Awardee for Public Service in Broadcast Media and is currently Chief Partnership Officer of ABS-CBN Corporation.
Safeguarding the Gold Standard for Effective
and Sustainable Advertising Industry
Roberto Barreiro
Summit Chairperson
Bobby Barreiro is a media professional with over 40 years in the broadcast business. From a teenage account executive for a radio station, he rose to become President of Audiovisual Communicators, Inc., Head of the Television Group of GMA Network, Inc., President of GMA Marketing and Productions, Inc, and Executive Vice-president and Chief Operating Officer of TV5 Network, Inc. Throughout his career, he has been active in the Kapisanan ng mga Brodkaster ng Pilipinas. Bobby is a TOYM Awardee for Public Service in Broadcast Media and is currently Chief Partnership Officer of ABS-CBN Corporation.