Section 2. Presentation Materials
The following materials to be screened shall be submitted in two (2) clear, full-color copies. Non-compliance will constitute non-acceptance of application.
Television and Cinema Ads
- Storyboards must be on a plain 8.5in x 11in. or A4 size white bond paper containing only 6 frames per page. Visuals in the storyboard must be in full color. All elements must be clear and readable.
- Storyboards must have adequate descriptions and camera directions, especially on potentially controversial or complicated visuals such as, but not limited to:
- Detailed video description of all frames, including supers and qualifiers, if any
- Detailed audio in all frames, including music, SFX and incidental sounds, if any
- Dialect or non-English/non-Filipino materials must be accompanied by either an English or Filipino translation, with both scripts written side-by-side, certified, and signed by the translator, all in one page, attesting to the accuracy and correctness of the translation. The Advertiser/Ad Agency shall be responsible for the translation submitted.
- Copy text shall be a minimum of 12 points Arial font.
Taped TV Portion Buys
- A detailed frame-by-frame audio-video script must be submitted for review.
- The photo board of the pre-approved audio-video script must be submitted upon S2 application for reference.
Also refer to Section 9, item 1-c.
Radio Ads
Radio scripts must be on a plain 8.5in. X 11in. or A4 size white bond paper using a minimum of 12 points Arial font. Scripts must be properly labeled, i.e., Live DJ spiel, Jingle, etc.
Dialect or non-English / non-Filipino materials must be accompanied by either an English or Filipino translation, with both scripts written side-by-side, certified, and signed by the translator attesting to the accuracy and correctness of the translation. The Advertiser/Ad Agency shall be responsible for the translation submitted.
Print, Collaterals, or Similar Ads
Layout of print and merchandising materials must be in full color and printed on a plain 8.5in x 11in. or A4 or actual size. All elements must be clear and readable.
The layout must clearly specify the size of the material when printed and/or published.
Billboards and Similar Out-of-Home Ads
- Static Ads
- OOH/Billboard layout must be clear, in full color and printed on a plain 8.5in x 11in. or A4 size white bond paper. All elements must be clear and readable.
- The layout must clearly specify the size of the material when displayed or installed.
- Moving Ads (Electronic/LED)
- Storyboards must be on a plain 8.5in x 11in or A4 size white bond paper containing only 6 frames per page. Visuals in the storyboard must be in full color. All elements must be clear and readable.
- Storyboards must have adequate descriptions and camera directions, especially on potentially controversial or complicated visuals such as, but not limited to:
- Detailed video description of all frames, including supers and qualifiers, if any
- Detailed audio in all frames, including music, SFX and incidental sounds, if any
- Copy text shall be a minimum of 12 points Arial font