Our Standards

Manual of ProceduresManual of Procedures » Presentation of Materials

Presentation of Materials

Section 2.   Presentation Materials

The following materials to be screened shall be submitted in two (2) clear, full-color copies. Non-compliance will constitute non-acceptance of application.

Television and Cinema Ads

  • Storyboards must be on a plain 8.5in x 11in. or A4 size white bond paper containing only 6 frames per page. Visuals in the storyboard must be in full color.  All elements must be clear and readable.
  • Storyboards must have adequate descriptions and camera directions, especially on potentially controversial or complicated visuals such as, but not limited to:
    • Detailed video description of all frames, including supers and qualifiers, if any
    •  Detailed audio in all frames, including music, SFX and incidental sounds, if any
    • Dialect or non-English/non-Filipino materials must be accompanied by either an English or Filipino translation, with both scripts written side-by-side, certified, and signed by the translator, all in one page, attesting to the accuracy and correctness of the translation. The Advertiser/Ad Agency shall be responsible for the translation submitted.
    • Copy text shall be a minimum of 12 points Arial font

Taped TV Portion Buys

  • A detailed frame-by-frame audio-video script must be submitted for review.
  • The photo board of the pre-approved audio-video script must be submitted upon S2 application for reference.

Also refer to Section 9, item 1-c.

 Radio Ads

Radio scripts must be on a plain 8.5in. X 11in. or A4 size white bond paper using a minimum of 12 points Arial font. Scripts must be properly labeled, i.e., Live DJ spiel, Jingle, etc.

Dialect or non-English / non-Filipino materials must be accompanied by either an English or Filipino translation, with both scripts written side-by-side, certified, and signed by the translator attesting to the accuracy and correctness of the translation. The Advertiser/Ad Agency shall be responsible for the translation submitted.

Print, Collaterals, or Similar Ads

Layout of print and merchandising materials must be in full color and printed on a plain 8.5in x 11in. or A4 or actual size. All elements must be clear and readable.

The layout must clearly specify the size of the material when printed and/or published.

Billboards and Similar Out-of-Home Ads

  • Static Ads
    • OOH/Billboard layout must be clear, in full color and printed on a plain 8.5in x 11in. or A4 size white bond paper. All elements must be clear and readable.
    • The layout must clearly specify the size of the material when displayed or installed.
  • Moving Ads (Electronic/LED)
    • Storyboards must be on a plain 8.5in x 11in or A4 size white bond paper containing only 6 frames per page. Visuals in the storyboard must be in full color. All elements must be clear and readable.
    • Storyboards must have adequate descriptions and camera directions, especially on potentially controversial or complicated visuals such as, but not limited to:
      • Detailed video description of all frames, including supers and qualifiers, if any
      •  Detailed audio in all frames, including music, SFX and incidental sounds, if any
      • Copy text shall be a minimum of 12 points Arial font

Internet, Mobile, and Digital Ads

  • Static Ads
    • Internet/Mobile/Digital Ads design must be clear, in full color and printed on a plain 8.5in x 11in or A4 size white bond paper. All elements must be clear and readable.
    • The layout must clearly specify the size of the material when displayed or installed.
  • Video/Moving Ads
    • Storyboards must be on a plain 8.5in x 11in or A4 size white bond paper containing only 6 frames per page. Visuals in the storyboard must be in full color. All elements must be clear and readable.
    • Storyboards must have adequate descriptions and camera directions, especially on potentially controversial or complicated visuals such as, but not limited to:
    • Detailed video description of all frames, including supers and qualifiers, if any
    • Detailed audio in all frames, including music, SFX and incidental sounds, if any
    • Copy text shall be a minimum of 12 points Arial font
  • Taped Webisodes
    •   A detailed frame-by-frame audio-video script must be submitted for review.
    • The photo board of the pre-approved audio-video script must be submitted upon S2 application for reference.

Refer to Annex 8 of the Code of Ethics for Digital Guidelines on Pre-Screening & Post-Screening of Non-Regulated & Regulated Categories.

ASC Member Associations

Our Partner Government Agencies