Section 5. Packaging and Labels
A claim on a pack or label, when prominently readable or specifically highlighted in an advertisement, shall be deemed as part of the advertisement, thus shall be covered by the ASC Rules, i.e., must be properly substantiated.
Applicant must submit a copy of product packaging or label for reference. For products under the FDA, applicant must submit certification from FDA that claims in the packaging/label, especially when used as claim or support in advertising, are true and correct and have been approved by FDA for packaging/label purposes.
Product samples can be submitted for screening application purposes, but shall be returned after the screening of the ad.
Refer to Code of Ethics Art. VII Section 1-e on packaging guidelines for advertising and promotional materials specific to non-prescription drugs and other regulated products.