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Documentation of Screening Decisions

Section 10.    Documentation of Screening Decisions

An approval is exclusive to the material that has been given an Approval for Production, or Clearance for Airing/ Publication/ Display/ Posting. Any revision or alteration on the ad must be re-applied for screening.

  • Approval at Screening Level (3-Man Screening Panel)

This is the formal stamp of approval duly signed by the Professional Screener or by the Presiding Chairman (“PC”) of the 3-Man Screening Panel, reflecting the decision/s affecting the material in the comment sheet. The storyboard/script/layout with the stamp of approval shall be issued to the applicant.

  • Validity of Approval for Production

The validity of the Approval for Production is for one (1) year. Clearance for Airing/ Publication/ Display/ Posting must be applied for within this period of validity. Beyond the validity period, the ads shall be re-applied for a new Approval for Production with the corresponding fees. Since the approval for the ad is no longer valid, the content of the re-applied ad material may be questioned again and treated as a new material. The Presenter should be ready with the documentations, e.g., CPR/CPN, 3rd party data, certification, etc., as appropriate.

  • Clearance for Airing/ Publication/ Display/ Posting

Clearance for Airing/ Publication/ Display/ Posting is issued by the Professional Screener for materials approved in the final and produced form.

The audio of any approved TVC cannot be automatically used as a radio advertising material, print, OOH, merchandising, or digital materials copy without approval of, and Clearance for Airing/ Publication/ Display/ Posting from the ASC.  If audio of approved TVC will be used in other forms of media, application for production is necessary.

NOTE: Placement/ Display/ Posting of print ads, collaterals, OOH, and digital materials without the final Clearance for Publication/ Display/ Post, despite being given the Approved for Production is tantamount to Publication/ Display/ Posting without the proper ASC clearance and shall result in the imposition of penalty.

Airing/ Publication / Display / Posting of altered or revised material shall also result in the imposition of penalty.

All media companies shall strictly follow a “No ASC Clearance for Airing, No Airing/ No Publication/ No Display /No Posting” policy.

  • Validity of Clearance for Airing/ Publication/ Display/ Posting

In general, Clearance for Airing/ Publication/ Display/ Posting is valid for one (1) year from the date of approval of the storyboard/script/layout. However, validity of Clearance for Airing/ Publication/ Display/ Posting depends on the documents submitted as supporting data, such as validity of CPR, promo permits, etc., whichever is earlier.

For materials with specific claims, the validity is as follows:

    • With “No. 1/ Leadership” claim: One (1) year from the date of the validity of the substantiation unless shorter period is required by certain industry and/or a valid updated information refuting the ranking claim is submitted at any time within the validity period.
    • With “New”, “Improved”, or similar claim: One (1) year from the date the product was launched/ pipelined in the market.
    • With “vs. Old/Previous Formulation” is allowed until change in product formulation is made

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