Our Standards

Appeal on Disapproval

Section 1. Appeal on Disapproval

  • Appeal on Disapproval by a Professional Screener

An ASC Appeal Panel, composed of thee (3) ASC Panelists, is convened when an Advertiser/ Ad Agency files an appeal on a disapproval by a Professional Screener.

This Appeal Panel acts as a Screening Panel and follows the same rules and procedures of a 3-Man Screening Panel. The Panel has the prerogative to raise issues or question claims, copy, visual, elements in the material aside from those raised and disapproved by the Professional Screener and being appealed by the Advertiser/Ad Agency.

Submission of additional support documents and revisions to the material previously reviewed by the Professional Screener shall not be allowed as it warrants a new application.

The Appellant pays the fees before any Appeal Panel is scheduled.

  • Appeal on Disapproval by a 3-Man Screening Panel

An ASC Appeal Panel, composed of five (5) ASC Panelists, is convened when an Advertiser/Ad Agency files an appeal on a disapproval by a 3-man Screening Panel.

This Appeal Panel acts as a Screening Panel and follows the same rules and procedures of a Screening Panel. However, discussions on the material shall be limited to the specific claims, copy, visual elements disapproved by the original Screening Panel and being appealed by the Advertiser/Ad Agency.  Submission of additional support documents and revisions to the material previously reviewed by the Professional Screener  3-man screening panel not be allowed as it warrants a new application.

The Appellant pays the fees before any Appeal Panel is scheduled.

The decision of the 5-man Appeal Panel is deemed final unless new substantiation or data is presented. In this case, a new 5-man Appeal Panel shall be convened upon submission of the appeal together with the new substantiation and payment of fees.

  • Appeal on a Disapproval by a 5-man Screening Panel’s Decision

An appeal on a disapproval by a 5-man Screening Panel is convened only if there is new evidence.

As with regular complaints, the Appellant must provide the rationale for believing the original decision of the 5-Man Screening Panel may be overturned due to this new evidence.

The Appeal Panel shall be a 5-man Panel, with maximum of two (2) members coming from the original 5-Man Screening Panel.

The decision of this 5-man Appeal Panel is deemed final and cannot be appealed anymore.

The Appellant pays the fees before any Appeal Panel is scheduled. The other party is informed of the appeal but is not required to present/attend the hearing.

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