General Standards

Functions of the ASC

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ASC_Guidebook

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Section 2. Functions of the ASC

Section 2. Functions of the ASC

The main functions of ASC are:

  1. Screening of advertisements, with or without advertising claims
  2. Hearing of disputes on advertising content
  3. Resolution of disputes on advertisements arising from procedures of the ASC

The ASC is primarily concerned with advertising content and its implications, not on intent, in reviewing the merits of a material or case.