Prohibited Acts

SECTION 16. All health and nutrition claims for products within the scope of the Code arc absolutely prohibited. For this purpose, any phrase or words that connotes to increase emotional, intellectual abilities of the infant and young child and other like phrases shall not be allowed.

SECTION 17. False or misleading information or claims of products within the scope of the Code arc prohibited.

SECTION 18. No financial or material inducements or gills of any sort to promote products within the scope of this Code shall be offered or given by milk c6mpanics nor accepted by health workers and/or members of their unities.

SECTION 19. Manufacturers, distributors and marketing firms or their representatives of products within the scope of this Code arc prohibited from donating or giving directly or indirectly, samples and supplies to any member of the general public, to hospitals, and other health facilities, including their personnel and members of their families.

SECTION 20. Manufacturers, distributors and marketing !inns or their representatives of products within the scope of this Code arc prohibited from using the health workers and the health care system in the dissemination, distribution and promotion of products within the scope of the Code.

SECTION 21. Gills of any sort from milk companies/manufacturers, distributors, and representatives of products within the scope of this Code, with or without company name or logo or product or brand name shall not be given to any member of the general public, to hospitals and other health facilities, including their personnel and members of their families.

SECTION 22. :”No manufacturer, distributor or representatives of products covered by the Code shall be allowed to conduct or be involved in any activity on breastfeeding promotion, education and production of information. Education, and Communication (IEC) materials on breastfeeding, holding of or participating as speakers in classes or seminars for women and children activities and to avoid the use of these venues to market their brands or company names.

SECTION 23. There shall be no point of sale advertising, giving of samples or any promotion devices to induce sales directly to the consumers at the retail level, such as special displays, discount coupons, premiums, rebates, special sales, bonus and tic-in sales, loss-leaders, prices or gilts for the products within the scope of this Code.

SECTION 24. Neither the container nor the label of milk products within the scope of this Code shall have pictures of babies and children together with their mothers, fathers, siblings, grandparents, other relatives or caregivers (or yayas) or such other pictures and graphics of similar import