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Product Claims

ARTICLE 7

1. Member States shall take all necessary measures to ensure that product claims of cosmetic products comply with the ASEAN Cosmetic Claims Guideline, appearing as Appendix III. In general, product claims shall be subjected to national control.

2. As a general rule, claimed benefits of a cosmetic product shall be justified by substantial evidence and/or by the cosmetic formulation or preparation itself. The company or person responsible for placing the cosmetic product in the market will be allowed to use their own scientifically accepted protocols or designs in generating the technical or clinical data provided there is justification why such design is used.

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