Technical and Procedural cases

Please be advised of the recent updates on the guidelines on Technical and Procedural Cases.

Current

Approved Revision

RULE VII. TECHNICAL OR PROCEDURAL CASES

Advertiser/Ad Agency may file a complaint or inquiry
with the ASC Technical Committee on procedural or technical issues arising
from cases involving advertising content.

RULE VII. TECHNICAL AND PROCEDURAL CASES

Advertiser/Ad
Agency
may file a complaint or an inquiry that is supported by a monitoring
report with the ASC Technical Committee on procedural or technical issues
arising from cases involving advertising content.

a. The Advertiser/Ad Agency files the letter addressed
to the ASC Executive Director who shall ensure that the TechCom decide on the
merits of the case.

a. The Complainant files the letter addressed to the
ASC Executive Director who shall ensure that the TechCom decide on the merits
of the case.

 

·        
A Cease and Desist Order (CDO) shall be issued on materials that
violated the pre-screening procedures.

·        
Advertiser/Ad Agency will be notified of the violation and the
prescribed penalty.

·        
There is no complaint fee on inquiry submitted for possible ASC violations.

b. The letter must state the procedure being questioned
or, in some cases, procedures being complained on (e.g., monitoring of banned
material), rationale and other relevant information. The letter must include
the evidence, photographs, reports, and other documentation as necessary.

b. The letter must state the procedure being
questioned or, in some cases, procedures being complained on (e.g.,
monitoring of banned material), rationale and other relevant information. The
letter must include the evidence, photographs, reports, and other
documentation as necessary.

 

The owner of the advertisement or its ad
agency /official representative (Defendant) shall be notified of the
allegations and will be asked to submit formal explanation on the alleged
violation.

 

c. The TechCom decides whether the complaint is valid or
not valid, including corresponding penalties or sanction where applicable.

c. The TechCom decides whether the procedural complaint
is valid or not valid, including corresponding penalties or sanction where
applicable.

d. The TechCom may call on resource persons such as the
Professional Screeners, Screening or Hearing Panel P.O. or other technical
persons to provide better understanding of a case.

Retain

e. There is no prescription period for filing complaints
or inquiries involving procedures affecting an ad.

Retain

f. The hearing of technical or procedural cases
involving materials that were post-screened or involving promotional ads of
brands, products, services shall be given priority.

Retain

TechCom cases that involve highly complex issues or
industry-wide concerns shall recommend an action to the ASC Board.

Retain

Please be guided accordingly.

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