AD Standards Council Rates Adjustment

Please be advised of the new rates for screening of materials effective March 1, 2015.

Please be advised of the new rates for
screening of materials effective March 1, 2015.
Type of Material Length                  MEMBER              NON MEMBER  
    FROM TO FROM TO
TV Ads End Tags  275.00 500.00 330.00 600.00
TV Ads
(including AOB,
         
OBB/CBB) 5s, 10s, 15s 550.00 650.00 660.00 800.00
  16s – 30s 1,100.00 1,300.00 1,320.00 1,500.00
  31s – 60s 2,200.00 2,500.00 2,640.00 3,000.00
  Above 1 min. but not        
  more than 5 minutes 3,330.00 3,750.00 3,960.00 4,500.00
  Above 5 minutes 5,500.00 6,500.00 6,600.00 7,500.00
           
Radio Ads 5s, 10s, 15s 275.00 500.00 330.00 600.00
  16s – 30s 550.00 650.00 660.00 800.00
  31s – 60s 1,100.00 1,300.00 1,320.00 1,500.00
  Above 1 min. but not        
  more than 5 minutes 1,650.00 1,900.00 1,980.00 2,200.00
  Above 5 minutes 2,750.00 3,250.00 3,300.00 3,750.00
           
Print Ads All sizes 275.00 500.00 330.00 600.00
Out of Home All sizes 275.00 500.00 330.00 600.00
Collaterals All sizes 275.00 500.00 330.00 600.00
Digital
Materials
         
 Display Ads/Banner Ads     500.00   600.00
 Search Ads     500.00   600.00
 Social Media Ads          
 Videos Ads 5s – 30s   1,300.00   1,500.00
  31s – 60s   2,500.00   3,000.00
  Above 1 min. but not        
  more than 5 minutes   3,750.00   4,500.00
  Above 5 minutes   6,500.00   7,500.00
Electronic Direct Mail     500.00   600.00
“Native Ads”      500.00   600.00
Sponsored or ”Paid” Blog
Posts
    500.00   600.00
           
Complaints Case Hearing 6,600.00 7,500.00 7,920.00 9,000.00
  Post – Screening 6,600.00 7,500.00 7,920.00 9,000.00
  Motion for
Reconsideration
6,600.00 7,500.00 7,920.00 9,000.00
Appeals From 3 man Panel to        
   5 man Panel 6,600.00 7,500.00 7,920.00 9,000.00
Special
Screening
  11,000.00 12,500.00 11,000.00 12,500.00
Last
adjustment in the ASC Rates was of April 5, 2010.

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