News and Resources

Reminder to All Advertising Practitioners

The Ad Standards Council’s purpose and mandate is to protect consumers from untruthful, misleading, offensive, and unethical advertising as stated in Republic Act 7394, or the Consumer Act of the Philippines. The ASC also works to promote the Filipino people’s trust in advertising and the advertising community. We are issuing this reminder to all members […]

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ASC Circular 2021-005-Submission of Promo Mechanics from DTI and FDA to ASC

The ASC requires the submission of the promo permit and approved promo mechanics when applying promo-related communication materials for screening. The promo permit provides proof that the activity has been duly reviewed and approved by the respective government regulatory body, while the approved promo mechanics provides the details of the activity which the ASC checks […]

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ASC Circular 2020-020 – ASC Operations on August 21 and 31 Regular Holidays

In line with the celebration of Ninoy Aquino Day on 21 August 2020 and National Heroes Day on 31 August 2020, both national non-working holidays, the ASC will not be accepting S1 and S2 applications via email to and and Special S1 Screening and / or S2 Clearing Requests via email to […]

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ASC Circular 2020-019 – ASC Operations on July 31 Regular Holiday

Malacañang has issued Proclamation No. 985 declaring Friday, July 31, as a regular holiday in observance of Eid’l Adha (Feast of Sacrifice). In line with this, the ASC will not be accepting S1 / S2 applications, Special S1 Screening and/ or S2 Clearing Requests via email to and on Friday, 31 July 2020. […]

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ASC Circular 2020-018 – Virtual Panel Hearings During Community Quarantine

The ASC is issuing these special procedures for panel hearings of complaints via virtual conferencing. These will be effective this 4th week of July 2020. A. Filing of Complaints For details on how to file complaints, i.e., form, substance, documentation requirements, burden of proof, prescription period, etc., please refer to RULE V. Procedures on Disputes […]

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ASC Circular 2020-017 – Use of Music Ads

The ASC is issuing these reminders regarding the use of music in advertising materials applied for clearance: The use of music in your TV/digital video/radio ads MUST BE INDICATED in the storyboard or script, and whether music is used as a background, music bed, jingle, or incidental music. If there is no indication in the […]

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ASC Circular 2020-016 – Appeals on Disapproval of Screener’s Decision

Effective 1 July 2020, ASC Management will no longer entertain email appeals/email follow ups of applicants who get a disapproval from the Screeners for their applications. Applicants who want to appeal the disapproval will have to follow the procedure set in the Manual of Procedures of the ASC Guidebook: Per Rule VI Section 1 all […]

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ASC Circular 2020-015 – ASC Operations on June 12 Regular Holiday

In line with the celebration of the Philippine Independence on 12 June 2020, a regular holiday, the ASC will not be accepting S1 and S2 applications via email to and on Friday, 12 June 2020. Applications received during this day will be returned to sender before 7AM of Monday, 15 June 2020. Submission […]

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