AD Standards Council Rates Adjustment

Published by

AdStandardCouncil

Date

February 18, 2015

Tagged under

Please be advised of the new rates for screening of materials effective March 1, 2015.

Please be advised of the new rates for
screening of materials effective March 1, 2015.
Type of Material Length                  MEMBER              NON MEMBER
FROM TO FROM TO
TV Ads End Tags 275.00 500.00 330.00 600.00
TV Ads
(including AOB,
OBB/CBB) 5s, 10s, 15s 550.00 650.00 660.00 800.00
16s – 30s 1,100.00 1,300.00 1,320.00 1,500.00
31s – 60s 2,200.00 2,500.00 2,640.00 3,000.00
Above 1 min. but not
more than 5 minutes 3,330.00 3,750.00 3,960.00 4,500.00
Above 5 minutes 5,500.00 6,500.00 6,600.00 7,500.00
Radio Ads 5s, 10s, 15s 275.00 500.00 330.00 600.00
16s – 30s 550.00 650.00 660.00 800.00
31s – 60s 1,100.00 1,300.00 1,320.00 1,500.00
Above 1 min. but not
more than 5 minutes 1,650.00 1,900.00 1,980.00 2,200.00
Above 5 minutes 2,750.00 3,250.00 3,300.00 3,750.00
Print Ads All sizes 275.00 500.00 330.00 600.00
Out of Home All sizes 275.00 500.00 330.00 600.00
Collaterals All sizes 275.00 500.00 330.00 600.00
Digital
Materials
 Display Ads/Banner Ads 500.00 600.00
 Search Ads 500.00 600.00
 Social Media Ads
 Videos Ads 5s – 30s 1,300.00 1,500.00
31s – 60s 2,500.00 3,000.00
Above 1 min. but not
more than 5 minutes 3,750.00 4,500.00
Above 5 minutes 6,500.00 7,500.00
Electronic Direct Mail 500.00 600.00
“Native Ads” 500.00 600.00
Sponsored or ”Paid” Blog
Posts
500.00 600.00
Complaints Case Hearing 6,600.00 7,500.00 7,920.00 9,000.00
Post – Screening 6,600.00 7,500.00 7,920.00 9,000.00
Motion for
Reconsideration
6,600.00 7,500.00 7,920.00 9,000.00
Appeals From 3 man Panel to
 5 man Panel 6,600.00 7,500.00 7,920.00 9,000.00
Special
Screening
11,000.00 12,500.00 11,000.00 12,500.00
Last
adjustment in the ASC Rates was of April 5, 2010.