What is
Philippine Advertising
Self-Regulation?

Advertising Self-Regulation is the participative process where stakeholders
of the industry create a framework on content regulation; for the development
of truthful, honest, and decent communications that uphold consumer
protection. For 50 years and counting, this model has been the standard
that the Philippine’s advertising industry adheres to.

This framework supports R.A. 7394 (The Consumer Act of the Philippines)
with the following guiding principles:

1

Ensure that consumers are not misled,
harmed or offended by ads
to maintain consumer confidence in
advertising.

2

Encourage fair competition among
businesses to level the playing field.